In recent years, Mariella Burani Fashion Group, the holding of Cavriago (Reggio Emilia) that produces and distributes clothing, shoes and luxury leather goods for women and men, has invested considerable resources in the expansion plan and streaming the business of transforming the factory outlet from the historical chain of outlets in a composite circuit "fashion outlet" of new concepts.
Revedi Griffes Diffusion operates in Italy and Switzerland with over 30 outlets with a significant presence in the Outlet Village. In North Italy the settlements are distributed mainly in Piemonte Region, where the shops are local roots through a historical presence in Turin, with four shops in Settimo Torinese, Chieri, Racconigi (Cuneo), San Damiano (Asti).
Other significant presences are in Lombardia Region, with five stores, in Emilia Romagna, with seven stores, in Tuscany and Lazio.
The shops are characterized by two commercial strategies that differentiate their offerings and provenance: Griffes Diffusion for a consumer who enjoy looking for convenience, good value for money combined with the fashion trends and fashion, Mila Schön Factory Store for more refined and for those who already know and love the brand.
The characteristics of the Fashion Outlet Revedi Griffes Diffusion are based on maintaining the strong value of the convenience of the formula "factory outlet", under which the product is offered at very competitive prices compared to traditional distribution, but strengthened with necessary services for the consumer: a vast assortment of sizes, a number of prestigious brands, the "total look", a continual presence of newcomers, the professionalism of sales staff, production of packages and special occasions throughout the year of purchase.